Húrra Reykjavík opens at KEF

Húrra Reykjavík, one of the most popular clothing stores in the country, has opened a chic store in the departure hall of Keflavík Airport (KEF).

Húrra Reykjavík, one of the country's most popular clothing stores, has opened a new location in the departure hall of Keflavík Airport (KEF).The store offers a selection of clothing and sneakers from well-known brands such as Arc'teryx, Salomon, OpéraSPORT, Sporty & Rich, Norse Projects, Carhartt WIP, Stone Island and Birkenstock.

"Our goal is to offer airport visitors an excellent selection of products from world-renowned brands, while also introducing new and exciting labels. We aim to ensure that everyone can find something that suits their taste. We particularly emphasize showcasing Icelandic brands at the airport," says Sindri Snær Jensson, one of Húrra's owners. "We are especially pleased to open a store in the country's busiest location on the occasion of Húrra's 10th anniversary. We take great pride in our personalized service and look forward to helping guests find the perfect items for their travels."

Although the store will offer a diverse selection similar to Húrra's locations in Reykjavík, there will also be exclusive products available only at the airport. A special airport line from Reykjavík Roses will be featured, along with items from the new Icelandic brand Arason, which recently opened a store on Skólavörðustígur. Additionally, shoppers will find products from the Icelandic golf brand Brutta Golf and handmade jewelry from Studio Hekla Nina.

"We are thrilled to add this exciting and stylish store to the range of shops at the airport. This addition will undoubtedly make KEF an even more appealing stop for visitors looking for great deals and fashionable clothing," says Gunnhildur Erla Vilbergsdóttir, head of the shopping and catering department at Isavia.

The store's design is handled by HAF Studio, emphasizing a stylish and modern aesthetic, beautiful lighting, and a relaxed, warm atmosphere for guests to enjoy. Specially curated music will further enhance the pleasant ambiance for visitors as they prepare for their holidays.